Privacy Policy

Privacy Policy

Overview

This Privacy Policy describes how Apex Fishing collects, uses, and protects your personal information when you visit or make a purchase from our website.

We are committed to protecting your privacy and handling your data responsibly.

Information We Collect

When you visit our website, place an order, or contact us, we may collect the following information:

  • Name

  • Billing and delivery address

  • Email address

  • Phone number (if provided)

  • Payment information (processed securely by our payment providers)

We also collect basic technical information such as IP address, browser type, and pages visited, which helps us improve the website.

How We Use Your Information

We use your information to:

  • Process and fulfil orders

  • Communicate with you about your order or enquiry

  • Provide customer support

  • Comply with legal and accounting obligations

  • Improve our website and services

We do not sell or trade your personal information.

Payments

All payments are processed securely through trusted third-party payment providers such as Shopify Payments and PayPal. We do not store or have access to your full payment card details.

Sharing Your Information

We only share your personal information with third parties where necessary to operate our business, including:

  • Shopify (to power our online store)

  • Payment processors

  • Delivery services

These parties only receive the information needed to perform their services.

Cookies

Our website uses cookies to improve your browsing experience and to help us understand how the site is used.

You can manage or disable cookies through your browser settings if you prefer.

Data Retention

We retain personal information only for as long as necessary to fulfil orders, provide customer support, and meet legal requirements.

Your Rights

Under UK data protection laws, you have the right to:

  • Access the personal information we hold about you

  • Request corrections to inaccurate information

  • Request deletion of your data where appropriate

To exercise these rights, please contact us using the details on the Contact page.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements.

Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us via the Contact page.

Last updated: January 2026